Integrated Melanocyte Cell CultureSpecialty media, primary cells, protocols

Finely tuned media for expansion, differentiation, co-culture and homeostasis.

Primary human cells, detailed protocols, and experienced support.

All backed up by the 6 Powers of Prime.


The 6 powers of Prime

Users of Prime media benefit from suite of 6 powerful benefits.

ACF, Chemically Defined

Prime media use animal component free factors to improve retention of proliferative progenitor cells, and co-factors to improve growth-factor binding. Most media are chemically defined, for maximal control of your experimental environment. > More

Reliable & Clinically Upgradeable

Reliability is critical for clinical use. Fully defined media with certified, animal-free components are easily upgraded for clinical applications, whilst an 8-point process minimizes variation. > More


Finely tuned media significantly improve specialist behaviours like differentiation, co-culture or aging compared with standard media. > More


One bottle, one box shipping, one-step preparation, and one-source products and protocols for 2D and 3D culture. > More


Fully customizable growth factor combinations available on request. > More


Our team developed the products, and still use them every day in our own research. We know them intimately, and are keen to share our tips and advice whenever a question arises. > More